Who owns sxsw

Both of our companies share a passion for producing high-quality content that helps shape modern culture, so this feels like a natural alliance. Today SXSW continues to be one of the most recognized brands for empowering creative talent and bringing together the brightest creators of our time. The city of Austin canceled the edition due to the coronavirus pandemic, while the edition was virtual.

SXSW's goal in the wake of the cancellation was to "at least break even" financially with the online-only event, Swenson said, and then to rebound with an in-person festival when people are comfortable gathering in crowds again.

He voiced optimism for that being in Penske Media is a digital media, publishing and information services company based in Los Angeles and New York. Today SXSW continues to be one of the most recognized brands for empowering creative talent and bringing together the brightest creators of our time.

SXSW's management team and core business will remain unchanged while focusing on the March event in Austin, Penske said. Please contact zach. Hewlett Packard Enterprise HPE is an industry-leading technology company that enables customers to go further, faster. Grow your business with a conference sponsorship that gives you access to high-profile attendees, speakers, and press.

Our sales team will find the right opportunity for you. Learn more. The meetings were in the offices of The Austin Chronicle, and participants were sworn to secrecy.

A fundamental opinion shared by the group was that the local creative and music communities were as talented as anywhere else on the planet, but were severely limited by a lack of exposure outside of Austin.

Music was the uniting factor, but the group had a catholic taste for art and ideas. Inclusiveness and reaching for new things were core values. The solution being discussed was an event that would bring the outside world to Austin for a close-up view. As the key ideas were formed, recognition grew that Austin was not the only city where this was an issue.

For a local event to bring the world to Austin, it needed to have value everywhere. A name was sought that was not restrictive in its concept.

Finally, in October of , the announcement of the first South By Southwest was made. The SXSW group expected initial resistance from the locals, but it was quite the opposite.

Almost everyone wanted to be involved. Resistance would come later. The first event, held in March of , saw an expected registrants swell to on the opening day. Growth was steady for the first seven years.